Just loving the coffee bean scene

Owen Fitzgerald and Alexandra Costigan enjoy a caffeine fix / Pic: Kelly Rohan Source: The Daily Telegraph

AUSTRALIA is in a caffeine rush, with people's love affair with the brewed bean fuelling a cafe boom.

Over the last five years, in any given three-month period, 56 per cent of Australians have visited a cafe to unwind and enjoy a cup of tea or coffee.

According to Norman Morris of Roy Morgan Research the trend has taken hold of people of all ages.

"This rise in cafe visits for tea or coffee can be seen across all age groups," he said.

"Australians aged 65 and over are now visiting cafes much more frequently. Five years ago, this group recorded just over four million cafe visits in an average three-month period - now it's seven million.

"Under-25s have also contributed heavily to the increase in visits, up from four million to just shy of six million."

Since 2008 this has resulted in an extra 10 million visits to cafes, representing an overall 25 per cent increase from 38 million to 48 million visits.

For cafe owners the numbers represent a huge shift in people's social behaviour, with coffee-lovers flocking to the best spots with the best drops.

"Cafe culture in Australia is highly competitive, from local independent cafes through to large coffee chains," Mr Morris said.

"Relatively new players in the market, such as the Coffee Club and even 7-Eleven with their one dollar fresh coffee, are contributing to Australia's growing thirst for a fresh brew."

With increased competition to get a good brew, the key to success is to keep customers close and rivals closer.

"Monitoring visitation among competitors is very important for companies that operate franchises," Mr Morris said.

"Not only because it shows the market potential but also because it's important for cafe operators to recognise this radical shift in profile of potential customers and the opportunities at both ends of the age spectrum."

While Australia is fuelling a boom for coffee culture, it's a different story across the ditch.

Figures from New Zealand are telling a less flattering story, with the industry showing just a whiff of growth last year.

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