Hotel Urban in St Kilda, Victoria, is offering unlimited hot chocolate throughout your stay. Source: Supplied
HOTELS and resorts are offering everything from free massages to unlimited hot chocolate and cooking classes as competition for Australian travellers intensifies.
With Australians heading overseas in record numbers off the back of the strong dollar and the phenomenal growth of cruising holidays, accommodation providers are being forced to become more creative to attract bookings.
Bonus nights, free wedding ceremonies, airport transfers and Wi-Fi were also being thrown in.
''There's a lot of great deals around at the moment so they're trying to find a way to differentiate themselves without taking more off the price,'' Flight Centre executive general manager marketing Colin Bowman said.
''We're seeing a lot of operators trying to attract the attention of customers with these little bonuses.''
The five-star SALA Phuket Resort and Spa in Thailand is offering free wedding ceremonies to guests who book 40 or more room nights - the equivalent of 10 couples staying four nights
Preskil Beach Resort in Mauritius is giving a free bonus night and a cooking class, while W Retreat and Spa Seminyak has a package with an extra night's accommodation free, daily breakfast, a one-hour massage and return airport transfers in Bali.
Australian Federation of Travel Agents CEO Jayson Westbury said operators were becoming more aggressive.
''Australia has become such a known global travelling market that anything they can add on and wherever they can add it they will,'' he said.
''Big resorts are competing with the cruise industry, which tends to be all-inclusive.
''A room is a room so in order to provide incentive to go to a particular hotel or resort they provide extra inclusions, which will often close the deal.
''It's all good news for consumers.''
Lastminute.com.au spokeswoman Kirsty Harrison said hotels were being more creative.
''There's always been inclusions but it's getting a bit more competitive,'' she said.
''It's more than just throwing in breakfast - hotels are being quite creative and catering to niche interests.
''The Hotel Urban in St Kilda has a chocolate package which includes unlimited hot chocolates, welcome chocolates on arrival and two chocolate martinis.''
Ms Harrison said last year's Lastminute.com.au Travel and Lifestyle survey found breakfast was the most popular inclusion, followed by late check-out, parking and free internet.
''People who travel a lot know to look out for them because they have probably had a holiday where they have overspent on breakfast,'' she said.
''They know if it's covered it's more spending money for their holiday.''
EXTRAS ON OFFER
*Free wedding ceremony in Thailand
The five-star SALA Phuket Resort and Spa is offering couples the chance to tie the knot for free when you make a group booking of 40 or more room nights - the equivalent of 10 couples staying four nights. Valid for bookings before April 30 at the luxury Mai Khao Beach resort. Room rates start from $188 per person twin share.
See flightcentre.com.au
*Cooking class in Mauritius
Stay six nights for the price of five and receive a free cooking class and discounted spa and half-price internet at the four-star Preskil Beach Resort in Mauritius. Must book by March 31 for travel between May 15 and September 30, 2013 and also includes return economy Air Mauritius flights, accommodation in a standard room, breakfast and dinner daily and return airport transfers in Mauritius. Prices start from $1837 per person twin share from Perth, from $2269 from Sydney and from $2301 from Melbourne.
See flightcentre.com.au
*Bali bonus offers
Book a six night stay in a garden view room at W Retreat and Spa Seminyak and receive an extra night's accommodation free, daily breakfast, a one-hour massage, welcome beverage and return airport transfers in Bali. Priced from $1366 and on sale until March 31 for stays between April 1 and July 12.
See flightcentre.com.au
*Chocolate extravaganza
Hotel Urban St Kilda in Victoria is offering unlimited hot chocolate throughout your stay, two chocolate martinis and welcome chocolates in your room when you book a stay from $194 per night.
See lastminute.com.au
(Prices are subject to change and availability at the time of booking)
*Valentine's bonus
Cable Beach Club Resort & Spa in Broome, Western Australia is offering buffet breakfast, degustation dinner, airport transfers and a L'Occitane Valentines gift. Prices start at $266 per night.
See lastminute.com.au
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